
Campaign Brief Practices
Starters - Best Practices
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Tell us the boldest statement you can think about regarding your product (ex.: Why more than 1 million people are obsessed with this…. )
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Tell the brand story, if there is one
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Add 1 or more review links to the Brief to emphasize your product’s best features
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Highlight the benefits of the product very clearly
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Why do customers love your product? Try to speak from a customer’s point of view
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Add numbers (ex: over 1 million products sold, Over 10k reviews, Bestseller on Amazon )
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If you can offer a discount code (highly recommended), add it to the brief
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Add a Google Drive link with creatives we can use for the article.The more, the better - User-generated content as well as a good Brand creation
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Mention in the brief if you are willing to send a sample of the product to the publisher.

Campaign Steps
















You fill in this form
We send the invoice for the Setup fee
We prepare the final brief for the campaign and set up the CPC we will offer.
You approve it
We start pitching your article to publishers
Once we get answers, we run them by you and decide
You approve it
We send the invoice for the Campaign Budget
The campaign goes live.
Article is written and and will get published (this phase takes 2-6 weeks)
Campaign is tracked via Clicks Report and also via Amazon Attribution Metric
We highly recommend to also track
BSR
CR
Keyword ranking
Subscribe and Save submissions (if applicable)