Campaign Brief Practices

Starters - Best Practices

Tell us the boldest statement you can think about regarding your product (ex.: Why more than 1 million people are obsessed with this…. )
Tell the brand story, if there is one
Add 1 or more review links to the Brief to emphasize your product’s best features
Highlight the benefits of the product very clearly
Why do customers love your product? Try to speak from a customer’s point of view
Add numbers (ex: over 1 million products sold, Over 10k reviews, Bestseller on Amazon )
If you can offer a discount code (highly recommended), add it to the brief
Add a Google Drive link with creatives we can use for the article.The more, the better - User-generated content as well as a good Brand creation
Mention in the brief if you are willing to send a sample of the product to the publisher.

You fill in this form

We send the invoice for the Setup fee

We prepare the final brief for the campaign and set up the CPC we will offer.

You approve it

We start pitching your article to publishers

Once we get answers, we run them by you and decide

You approve it

We send the invoice for the Campaign Budget

The campaign goes live.

Article is written and and will get published (this phase takes 2-6 weeks)

Campaign is tracked via Clicks Report and also via Amazon Attribution Metric

We highly recommend to also track

BSR

Keyword ranking

Subscribe and Save submissions (if applicable)