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Frequently Asked Questions

  • How much does it cost?
    You only pay for successful clicks with our recommended CPC being $2-2.5 (with a minimum of $1.5). Publishers are set a 'Minimum Allocated Budget' of between $3,000 to $12,000 which is the maximum amount they can make from the campaign if they deliver out all of the clicks within the timeframe. You only pay for the clicks that are created as part of your campaign. If a publisher only delivers 100 clicks at a CPC of $2.0 then you only pay $200. On top of that, we have an onboarding & setup fee* of $500 which is one time only per brand. If you have 2 or 20 products inside the brand, you still pay just one time. This covers everything we do for your campaign from the moment it's agreed and until it ends. *Can be negotiated for multiple brands or agencies.
  • When and how much do I pay?
    You have to pay the setup fee (onboarding) and the total budget of the campaign once the campaign is approved by both you and PressX. We used to charge in batches, but unfortunately we had quite a lot of bad experiences, so we are forced to do it like this. If the budget is not spent, we will refund you all the remaining budget or we can keep it for a future campaign, depending what you prefer.
  • Why is one publisher at 3k minimum budget and others are at 12k?
    This is correlated with the number of monthly website visitors, unique readers and audience amplitude.
  • How is my campaign being tracked?
    We have our own tracking software that counts the clicks that go from the article to the product page. On top of the clicks, we track a series of other metrics such as BSR evolution, Keyword ranks, Daily sales and more. You have an example of our Custom Tracking file here. In the tab called Info there are fields that you need to fill in before we start working on the campaign. In the tabs called Tracking and Rank evolution, we'll add all the information as the campaign goes. If you give us the Attribution Link, you can then track the clicks and also the sales in the Brand Referral Dashboard. Of course there are some discrepancies* in numbers, as no tool can be 100%exact, but usually the numbers are pretty close. Sometimes there are major discrepancies, as the Brand Referral Program is still in Beta and it's common knowledge that there have been a lot of reporting errors over time.
  • Are there any guarantees that a publisher will write about my product?
    Even though they have the full control over what they decide or not to write about, we are here as the communication channel between your needs and theirs, and for finding the common denominator for each campaign. We rarely have had this situation happening and there are ways we can control this, with your prior approval of course, one of them being the increase of the offered CPC. Nevertheless, if the publisher does not write, you don't pay anything and even the onboarding fee will be refunded to you.
  • What happens if my article does not get any clicks?
    This is a bit of a rare occurrence and we deal with it on a case-by-case basis. Keep in mind that the publisher only gets paid when they drive traffic to your website/Amazon listing, they are incentivized to drive as much traffic as possible, so it isn’t a problem very often.
  • What happens if I pay the onboarding fee and my campaign does not get accepted by any publisher?
    This is an extremely rare occurrence, but in case it happens, your onboarding fee will be refunded to you in full.
  • When does a campaign end?
    When the budget is finished. If the budget finishes way before the estimated end date, we can always continue the campaign and add more budget. If the budget does not finish until the end date, we can either continue the campaign until the budget is finished or reach out to the publication and stop the campaign ( this needs to be discussed case by case)
  • What happens with the article after the campaign has finished?
    The article stays live 95% of the cases and can be visible to readers, except the publication won’t push it to the front. We had cases where the attribution link was showing sales even 3 months after the end date.
  • Why is PressX articles different than Press Releases?
    When you do press releases, the PR agency you're working with writes a brief and post it on some news hubs where they may or may not be picked up by a publisher. Usually they do, however you have no guarantee which one will pick it up and where will it be published in their content pages. More than that, the publishers are not incentivized to push back up that press release after some time or to keep it in higher positions. They get the same money no matter what. With PressX, the publishers write the article, each in their own way, so that each piece of content is audience specific. Each article gets presented to several publishers and 1 or more will agree to write the article. But you'll know from the beginning which one. It will always be published on page 1 because PressX publishers are incentivized by the CPC. It's simple, if the article is not getting views, there's no way it will get clicks. If it does not get clicks, then the link inside the article get no clicks . If there are no clicks on the link inside the article, the publisher makes no money.
  • Why is PressX different than Amazon's editorial recommendations?
    You can use PressX for a brand new product, with 0 reviews and no history, unlike editorial recommendations where products need to sell well and have minimum 100 reviews. You can use PressX to improve keyword rank through the external traffic driven to your listing, unlike editorial recommendations where products need to already have high ranks on keywords. With PressX you have access to 140+ publishers from all domains*, some of the worlds most notorious titles in the Press Industry, while editorial recommendations are limited to just a certain type of publishers. On top of that, content needs to be pre-approved by Amazon. *Full list of PressX publisherss here
  • Why should you choose PressX and not Google & Facebook Ads?
    The answer is you shouldn't choose PressX over Google & Facebook Ads , but you should do PressX AND Google & Facebook Ads. Because Google/FB ads campaigns need a lot of time and optimization to get to a decent ACOS and to get results. PressX comes on top of that with extra traffic, which almost always is much more interested in the product than a cold Google Ads Audience. Why? Because people already red through the article before clicking and those not interested at all, simply don't click. PressX articles get thousands and thousands of impressions and views that you DO NOT PAY for. Because you ONLY PAY for the CLICKS on the link inside the article. FB/Google ads clicks may be cheaper most of the times, but the clicks you get are from a much colder audience. People clicking on ads in Google or Facebook are expecting to see also social proof when getting on the product page. People clicking on PressX articles already trust the publication they read the article in, therefor they have a higher buyer intent when getting on the product page. In the last 6-9 months, the numbers of sellers running Google/FB ads increased a lot, this means who does other things for their listings, such as press coverage, brings new and fresh traffic and diversifies the sources. Which is exactly what Amazon wants. When an article goes viral or even semi-viral , it has a huge impact in your ranking on Google. Especially for your brand name, but also on other related keywords.
  • Can I choose which publishers write up my story?
    Yes, you have total control over which publishers you select to receive your pitch. We work with over 150 publishers, but not all of them are active all year round and also some of them are very specific about what they write about. Example of publishers: Daily Mail (USA) Meredith Katie Couric Media Bustle Digital Group Uncrate The Daily Beast USA Today Refinery29 Vice and more We will also make our recommendations for each campaign. We will select multiple publishers for one brief with publishers competing on a 'first-come-first-served' basis to pick up your campaign. Publishers can also choose to decline or not respond to a pitch. If a story is not picked up then we will focus on other publishers.
  • Does this work only for in the US?
    Actually no, we can cover North America (any website you may have, including your Shopify) and United Kingdom. More will be coming soon!
  • Can a campaign be paused or deleted?
    We can make changes to your campaign before it's picked up by publishers. Once a publisher has picked up a campaign and created the content then they have to have the chance to generate revenue from the story. So once a story is up-and-running it can't be paused or deleted half way through the content.
  • Do we have to worry about bots clicking on the links in the article and spending the budget?
    No, we technically have them under control. Still, the internet is a bit of a wild-west, and on a few rare occasions we have run into issues with bots. In the unlikely event that it was to happen, we would investigate things on our and issue refunds for any fraudulent clicks.
  • Is there a disclosure that the story is paid for?
    We recommend that publishers use a similar disclosure to what you may have seen on affiliate content. This varies from publisher to publisher but typically takes the form of a small section of italicized text at the bottom of the article that would say something along the lines of: We hope you love the products we recommend - our editors choose them independently, we may receive commission or revenue when you click on the links or purchase a product.
  • Who approves the final version of the press article?
    The way PressX works looks a lot like a traditional organic PR placement. As the article goes live you're notified of the story link. If there are any factual changes then simply contact your PressX representative and we'll pass it on to the publisher. This could be a spelling mistake or incorrect use of a brand name which publishers will usually fix up asap. Control over the tone of voice of the article and editorial angle however sits with the publisher and we don't recommend asking for any changes that aren't factual errors.
  • Do we define the campaign period?
    Yes, we can define the campaign period.
  • Will the article be removed after we have used our budget?
    Not necessarily, however the publisher may not push its visibility. It can stay there forever, or be removed after some period of time (not less than campaign period).
  • If the article stays live, do we pay for the clicks that happen after the budget has ended?
    No, you do not pay for the halo clicks that come after the campaign or budget has ended.
  • How many articles per campaign could we possibly get?
    1 article per the budget tier in general. In some cases, larger publishers, with multiple sites in their portfolio, may publish it on several sites however we pay for clicks collectively. Mainly however it is 1 article per campaign.
  • The articles are oriented for product selling, can we also link it with specific holidays or gift guides?
    Yes, we can indicate our recommendations for article content, however the article it will be written by the Publisher.
  • Do you have any case studies available at this moment?
    Yes, please take a few minutes and learn more information (click) here.
  • Can I use/split the budget for multiple publishers?
    No. We submit the campaign to multiple publishers, but the entire budget is allocated to the first publisher who accepts the campaign. In case the budget is not spent entirely (when the deadline of campaign is reached), we can relocate the remaining budget and use it for a new campaign, with a different publisher, or we can issue a refund. You only pay for the number of clicks officially registered.

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