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PressX pitches your product to publishers.
The publication writes about it and gets paid per click.
Different publishers who want to actually write about your product.
Now, the magic behind all this is that they don't get paid per click for clicking on the article, they only get paid per click when the person clicks on the product that's within the article. Which is your Amazon Attribution Link.
The article written by the publication is in essence usually a review. And what's great is you know your product really well, so we can tell them specific things that you want them to try to include in the article.
They will usually write their own messaging around that. But a lot of times they'll include those things.
We can even send them different images, different UGC you have so you know if it's good they might include it in the article as well.
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